Costa Coffee - Coffee Heads

The campaign launched with a TV ad featuring Costa Coffee baristas buried up to their necks in coffee beans! All singing along to the KISS hit song 'I Was Made For Loving You'.

The objective was to celebrate Costa baristas in a fun and engaging way, while allowing the public to be included too. Our brief was to deliver the online and mobile components of the activation, along with several TV ads featuring UGC submissions.

We built mobile & online applications inviting people to record and upload themselves singing along to the KISS classic, with winning performances having the opportunity to feature within TV ads scheduled to run throughout the course of the campaign.

Our karaoke style recording application running across iOS and desktop.

Visitors to the accompanying mobile website and Facebook application having the ability to watch and share individual performances in the submission gallery.

Our backend system organised the submissions into an evolving collaborative film, adding new performers to the database from which personalised and brand films were to be created. Each entry rewarded with a personalised music video to share with friends.

As an additional delivery we created several UGC versions of the final TV ad, featuring selected submissions from Costa baristas and the general public.

Download case study

Client.

Costa Coffee

Agency.

Karmarama

Production Company.

The Rumpus Room