Fairtrade - Fair Story

Fair Story is both a standalone and interactive online film that can be personalised using images and text retrieved via Facebook Connect.

To express the breadth of participation, we rendered participant's profile images into the online experience. Over time the number of people appearing in the online and personalised films grew, wherever they were shared, to become a beautifully crafted visual petition in support of Fairtrade.

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Agency

Generation Alliance

Director

Jeff Wood

Digital Production Company

The Rumpus Room

Film Production Company

The Sweet Shop