IOC - Show Your Best
We built a website with accompanying Facebook, YouTube and Youku applications, allowing IOC's crowd source 'Show Your Best' activation to be inclusive both globally and across multiple touch points.
The website and applications featured a video submission gallery with a combined voting mechanic and a dynamic global map showing real-time entries.
We also created the crowd source campaign celebration commercial, which will broadcast globally, along with being shown throughout the Olympic Village and at the Opening Ceremonies.
Client
International
Olympic Committee
Agency
Cole & Weber United
Production Company
The Rumpus Room