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Lynx - iPhone Application

Created for Unilever UK Ltd by BBH, the Rumpus Room, Digit and The Mill, Lynx Jingle is Unilever’s first application for the Apple iPhone. Lynx Jingle is also the first expression of the Lynx Effect on the iPhone. Lynx Jingle is a sexy woman that interacts with the user by either losing, or putting her clothing back on depending on the user interaction, with the iPhone by tilting or by touch. The application is a modern adaptation of the classic pen that features clothing layers coming off when the pen is tilted.

http://www.apple.com/iphone/appstore/